30A- final reflection

1. After reading through my 29 posts I do have to say my high was definitely the post were we made up our business plan. We got to be creative and think outside of the box. A low was writing really long blogs sometimes to describe my business plan but I look back and reread it to myself and I am glad I did so. Some moments of dread were waiting last minute and not going so in depth.
2. The most joyous and formatting experience that I will never forget was the first time I watched the lecture and the professor had me laughing at the screen. He keeps it real and is not a boring professor which I enjoyed since he used the classroom setting a little differently. The most accomplishing thing during this experience is seeing my business plan evolve into something that many people will want or need to use in the future.
3. I definitely do see myself thinking more on the mindset of an entrepreneur. Making me think outside the box this whole semester and coming up with ideas I did not even realize I was capable of doing. By making this business plan I shocked myself and now I can actually trying to pursue this as a real business.
4. I would say be very creative and do not be close minded on anything. Some business plans you think sound dumb or wont last you will realize by the end that you might have a million or billion dollar company at your finger tips. Another tip I would give future students is to be organized and stay on task in this class. This class moves at a fast pace and he lets you do the assignments ahead of time. To adapt the mind set of an entrepreneur you just have to put your guard down. Once that happens your imagination will take over.

29A- Venture Concept 2

1.
Opportunity-
The opportunity for people all around the world with debt is a growing and growing. My business plan as an entrepreneur would help millions of people to prevent or lower their risk of being in debt. This turns out to be a huge factor to many since we all know that your debt does not leave you until you pass away, so it always lingers next to you. That being said if more people were educated on the loan or the information that they are signing off on then they will be a little more hesitant on getting one in the first place. Every year the statistics prove that everyone is getting nicer homes, paying for education, and nicer cars. All of this money adds up to someone that can not even afford it in the first place. It is a gamble to take on debt but millions know before that they will or it will take a very long time to pay it off.
1. The need- The need for this is crucial since many people are in debt or are going to any day from now. We need to make people aware that they can have a comfortable life without going into debt. Making this a known issue can make a huge impact on our economy.
2. The nature- The nature is everyone that is involved and since this is a road topic and business plan it is pertaining to many people across the world. These are the ones that need guidance or help to make better choices to have a stress free life from debt.
3. The forces that can change the opportunity- The forces that can change the opportunity would be the government, banks, and many other federal institutions. They would be loosing a large amount of money if people knew how to budget their money and financials accordingly.
4. Geography/ demographic- This is pertaining to people as young as 18 to the 90's or 100's, however old one person may live that has debt. Debt is all over the nation and world so it is not in one specific area but it is a known factor in the USA since many people do not even carry cash anymore and it just turned to plastic cards that you just swipe for.
5. How are they satisfied- They are satisfied by swiping or signing papers for large amounts of money to think that their life is going to be better or help with financial costs but in the long run the interest is going to kill them with the rates they sign off on.
6. How big is the opportunity- The opportunity is pretty big and can impact millions of people around the world. It is just very big since the need for this is at a large scale as well.
7. How long is is the window- I would say since I would have to go through government regulations and banking institutions that it would probably take 10-15 years to successfully be fulfilled how I would want it to be.
Innovation-
Product- This product does have competitors in this business like my fellow colleagues Peyton has stated. So I need to make the client a first priority and differentiate myself from others in the market.
Service- My service is not yet in the market and would be very beneficial to many people across the world. Since you can get your finances on your finger tips it is very easy for one to know how to budget and see if they can take out a huge loan or wait a couple of years when you are financially able to do so without paying crazy interests rates and knowing you are not going to pay it off. As feed back I want to make the client first. The product can be amazing but with out making the service stand out then no one will use it as someone commented on my prior post.
Venture Concept- 
 This issue is a very big concern to me and probably many families that suffer from debt yearly.As things in our economy start to get larger the amount of spending goes up since one may think they have more money to spend. I am not trying to make this known for just this class or assignment but to make it aware for everyone in the world and make an impact on other families lives now and their future.
Why make the switch- If you start to make the shift the consumer will not feel as stressed with the hanging debt over them and will be able to budget and use their money accordingly with the app and website.
First- This is needed to such a huge market and it is not even out in the market and millions or more can benefit from this.
Second- Make people more educated and aware for their financials instead of just signing your name on a paper and you have no idea what it is.
Third- I want to be CEO and partner up with many large banking institutions and have this a successful plan in 5 years.

2. The feedback that I received from my venture concept was all positive aspects of my business plan but I a couple of people said that there as similar companies in the field already doing this and you need to make yourself stand out. I had to redo and think of my innovation step on how I can truly be one step ahead of others while providing the best service and product as possible. I did those minor changes and it made more sense to me that everyone wants to be financially stable but the problem is by doing it not in a debt way. Fulfilling to not take a loan for any circumstance is my goal not for me but for my clients.

3. How I changed my venture concept like I stated in number two I redid my innovation to make myself stand out from competitors.

28A- your exit strategy

My exit strategy would be to have the business with me and pass it down to my children when I think they are ready to own and manage the company at my standards. This is huge to me because I truly feel like your family can only grow with a successful business. I would of course want them to go to college to learn business but it is all about what they will do and apply their skills to the business afterwards. I chose this one because each generation should be better than their last and by aiding my children to a very successful business will only make them have an easier life for them and their children. It has influenced in my business concept because with my plan I  would need my child to know about banking and the world of business so schooling is a must to know the fundamentals. I acquire to get this information for my son or daughter byt making them prepared for several years and seeing how I run things day to day and when I think they are ready that is when I will let go hand hand it over to them.

27A-reading reflection 3

Shoe Dog
1. The general theme of this book was about a mane named Buck and he had this crazy idea to import shoes from Japan to sell in the US. By doing this idea it evolved into a massive business plan that everyone thought would not work and how did he even pull it off.
2. This book connects with the class because on the first week of school we were told to come up with our crazy business plan and run with it the whole semester. Buck believed in his plan and that is why he has a successful business of Nike. He stayed true to the product and our professional says to own up to your mistakes and accomplishments because it is your idea and plan. In order to excel you have to think a little crazy or out of the box so it definitely correlates with this class.
3. As a classroom activity since everyone knows nike do a pitch on a design or creation of a sneaker or shoe you create and pitch why you think it should be sold worldwide. Who ever gets the most votes gets a little incentive from the professor which is totally up to him. I think this is a great way to be creative while still having the business aspect all the time. So far we have been expressing our business but if you make it interesting and creative then it can add some spark to the class.
4. What made my aha moment was Buck uses a lot of wisdom through out the book. He expresses that success does not come over night and it has to be built and being patient in the process. I think this is huge because people think they will come up with an idea and become famous or wealthy. That is not the case.

26A- Celebrating Failure

A time this summer that I kept failing at was landing an internship. Right before spring semester ended I still did not have an offer to a company and was feeling very discouraged. I kept applying on company websites, linkedin, indeed etc. Nothing was happening for me. I then got an email back from Jp Morgan to do an interview and this just made me have hope. I made sure I was prepared and was confident on any questions that they might ask me. I haven't heard back yet but I know the interviewing process at large firms takes a couple of weeks. By being persistent and motivated on what I wanted to accomplish made me determined to at least land an interview for the next summer. Also I did not leave my options all in one basket and kept applying to different companies to see if I can land something this summer as well. Always strive to have bigger and better goals for yourself.

25A- whats next?

What I think could be next is opening this business plan to banks and have them incorporate this into their lending side to show if you do need this loan these are the precautions that you will be taking. I would use the same to do schooling institutions with student debt that is on the rise.
existing market-
1. banks
2. universities
3. private lenders
I interviewed 3 people from each of these institutions and thought it was a great idea but it will never work they basically all told me. I asked why and they said they would loose so much money if people were going to be educated on how to budget their money and if their loan will harm them in the future with all the interest that will come with it.
My reflection to this was that I was amazed that all three institutions did not have their moral sense when talking to me about this issue. They were strictly numbers and they saw clearly that they would be loosing their numbers if this was added to all of their institutions
new market-
This can be any store that has a credit card option with them or a car dealership that you know that you are going to have to make payments on.
1. Macy's
2. Coral Spring's Autozone
I gave both places my pitch about my business and shockingly I had the same response from my existing market that I was trying to target.
My reflection to this is that all these corporate companies and firms see this as a treat to their business so it must be a good plan since it can help the consumer but reduce their earnings in interest in the long run. That is what really got them because they make so much money off of interest each month and if that lowers that is going to be bad for the business.

24A- Venture Concept

Opportunity-
The opportunity for people all around the world with debt is a growing and growing. My business plan as an entrepreneur would help millions of people to prevent or lower their risk of being in debt. This turns out to be a huge factor to many since we all know that your debt does not leave you until you pass away, so it always lingers next to you. That being said if more people were educated on the loan or the information that they are signing off on then they will be a little more hesitant on getting one in the first place. Every year the statistics prove that everyone is getting nicer homes, paying for education, and nicer cars. All of this money adds up to someone that can not even afford it in the first place. It is a gamble to take on debt but millions know before that they will or it will take a very long time to pay it off.
1. The need- The need for this is crucial since many people are in debt or are going to any day from now. We need to make people aware that they can have a comfortable life without going into debt. Making this a known issue can make a huge impact on our economy.
2. The nature- The nature is everyone that is involved and since this is a road topic and business plan it is pertaining to many people across the world. These are the ones that need guidance or help to make better choices to have a stress free life from debt.
3. The forces that can change the opportunity- The forces that can change the opportunity would be the government, banks, and many other federal institutions. They would be loosing a large amount of money if people knew how to budget their money and financials accordingly.
4. Geography/ demographic- This is pertaining to people as young as 18 to the 90's or 100's, however old one person may live that has debt. Debt is all over the nation and world so it is not in one specific area but it is a known factor in the USA since many people do not even carry cash anymore and it just turned to plastic cards that you just swipe for.
5. How are they satisfied- They are satisfied by swiping or signing papers for large amounts of money to think that their life is going to be better or help with financial costs but in the long run the interest is going to kill them with the rates they sign off on.
6. How big is the opportunity- The opportunity is pretty big and can impact millions of people around the world. It is just very big since the need for this is at a large scale as well.
7. How long is is the window- I would say since I would have to go through government regulations and banking institutions that it would probably take 10-15 years to successfully be fulfilled how I would want it to be.
Innovation-
Product- This product is one of a kind since no one has tried to help others to get out of debt or avoid it. This app and website can change the way that people look at their daily life and the way they will spend their money and will do it more wisely and cautiously. This product will be based on a mobile phone or a computer with your log in information and it is programmed exactly to your needs and wants as a user. This will provide the necessary needs that you financially can or can not do and give you a break down on why you can or can not do certain things with the risk next to it.
Service- My service is not yet in the market and would be very beneficial to many people across the world. Since you can get your finances on your finger tips it is very easy for one to know how to budget and see if they can take out a huge loan or wait a couple of years when you are financially able to do so without paying crazy interests rates and knowing you are not going to pay it off.
Venture Concept- 
 This issue is a very big concern to me and probably many families that suffer from debt yearly.As things in our economy start to get larger the amount of spending goes up since one may think they have more money to spend. I am not trying to make this known for just this class or assignment but to make it aware for everyone in the world and make an impact on other families lives now and their future.
Why make the switch- If you start to make the shift the consumer will not feel as stressed with the hanging debt over them and will be able to budget and use their money accordingly with the app and website.
First- This is needed to such a huge market and it is not even out in the market and millions or more can benefit from this.
Second- Make people more educated and aware for their financials instead of just signing your name on a paper and you have no idea what it is.
Third- I want to be CEO and partner up with many large banking institutions and have this a successful plan in 5 years.

23A- your venture’s unfair advantage

1. Human Capital- This one is crucial because you can hire anyone to do a specific task but you can not take away their knowledge and how they use it.
2. Social Capital- By knowing people in the industry it does help tremendously because then your networking skills will grow and it will make you more successful.
3. Financial Capital- Having the capital behind you can aid you in success but as we learned you do not always need much money or investments to back you up.
4. Capabilities- in order to have something so successful you need to have your standards and your goals on accomplishing them in order. When that is completed one can do very well.
5. Human Resources- With working with many people it is very important to have a team that also works well together.
6. Research and development- While staying current one needs to still be with times and see what is going on in the world with the technology and the development in the area.
7. Patience- This is big since some things do not always fall into place so you have to be prepared to have anything thrown your way.
8. Adapting to change- Many people do not like to change but as the world changes so does the company.
9. Teamwork- In this industry you need to focus on each other because when you work on a project or a task as a team it gets done faster and is more effective in the work place.
10. Gaining Share- Most companies do not want their employees to have share or say in their business but by giving incentives to employees, it makes them want to work at the firm.
** the most important one to me is human capital because you need to have the right people to successfully execute a task.

22A- elevator pitch 3

https://www.youtube.com/watch?v=66AAW7ySeE4

I only had one person give me feedback and it was all positive. What I did was keep everything the same and elaborated more on how to work the website or app and went more in depth with that. I didn't really have to change much since my feedback was positive so I just stuck to my good elevator pitch and enhanced it more by giving more details about the product. By not having much to change I switched the lighting and made it a little brighter and I also spoke a little louder to make sure my voice would come out clear in the video as well. Overall I did some minor changes but nothing that I had to work on to make my pitch any better than before. This is a great reflection to see where you have started and where you are with the class and with your ability to pitch a business and grow over time with it.

21A-reading reflection no.2

How to Fail at Almost Everything and Still Win Big
1. The general theme of this book is to focus on yourself by sleep, exercise, and food. With all of those at hand then you worry about your financial position and after that then you worry about your family and friends. He said that you have to want to get up in the morning and love what you do. By failing over and over again one business plan stuck and he won big.
2. This book connected to this class because it shows that to never give up but I think most importantly love what you do. Majority of the students that are taking this class are business students and we all find a love or joy about learning the world of business. By taking this class it is one step further to our dream and being happy with ourself.
3. Scott Adams refereed to those 3 key components of his daily life. I would say as a class activity the professor can ask the students to come up with 3 different things that make that person happy or sane everyday. It can be anything that the student chooses and give a little explanation on why this is and means so much to you on your everyday life.
4. What made my aha moment was when in his book he stated to still and use your imagination and not worry with reality. I thought in my mind we don even imagine anymore we did that as children and made believe crazy things were in our minds. By being imaginative he says it opens your mind to new opportunities and maybe a new business as well. Stepping out the box is much needed when you are finding a new business or inventing something completely new.

20-A growing your social capital

1. Travis, he is a personal banker at BB&T bank and studied business at his college he attended.
He is my domain because many people come to him daily to take out loans or get new bank accounts with him. This is perfect because he sees day to day people already setting themselves up for damage.
I found him by just going to my local bank weekly and cashing or depositing my check and after a while we grew a friendship. The favor that Travis has done is help me with my financial status while being a student be has helped pave certain areas so I succeeded financially. By including Travis he is my connect with a large national bank and if I can say a pitch to one of his managers it might be very effective.
2. Jason, he is a mortgage lender and he studied accounting at USF. He is my expert because when purchasing a property one needs to get approval of their credit, assets, and so on. He is around denying and accepting loans on the daily. How I know Jason is because my current boss, this is her husband and he comes into the office time to time and we have small conversation. The favor that Jason has done for me is hear my pitch and try to talk to some investors he works with to try and make this work. By including him he will be a major impact because he is around loans and lending money everyday and with the experience that he has I think will be key.
3. Erol, he is a salesman for health insurance and studied business at his university. He is my supplier because he is great with people and truly knows how to connect with them on a more relatable feel. How I know him is because he is my older brother and I simply just called him about my plan and he was on board. The favor that he would be doing is selling the best version of my business to potential markets that are willing to invest in. My including Erol, he will use his connections and his gift to sell and that is what will make him an asset on my team.
Reflection: I realized they all have business backgrounds by all focused different things in life afterwards. By having a common ground and then branching off into different areas will really broaden my business and my network with it. All three men will be a huge gain for my business and by putting our knowledge together will only make this company excel.

19A- idea napkin no.2

The feedback that I received for my fellow classmates were mainly positive feedback and they did not really criticize me to change much or anything.

1.You- I am __________ a UF general studies in mass communications business student. I am great with team work environments and connecting with people in all different situations. I have just received my Florida real estate sales associate license since I have a passion for real estate. My aspirations in life is to help people that have debt lower it or try to avoid it at any cost for them in the future.
2. What are you offering to customers?- I am going to make a website that hits all the points on debt. All the different types and how to avoid them when you put your personal information in. It will do a data analysis on your credit, income, and to state any other factors of financial standing in your life. It will have a summary of all the different options of not going into debt and the best option that is personalized to you.
3. Who are you offering it to? - I am offering it to anyone starting as a high school graduate to a retired person. The range is very broad since I want to help a large amount of people. These are people that already have debt or on the edge if they should take out a loan and then potentially go into debt. All of my customers have in common are needing more money for a specific situation that is relevant to them.
4. Why do they care?- They care because it is pertaining them now and in the long run. Financially being in debt is not something people look forward to as the interest gets higher and you still have payments lingering every single month. This will help them manage and control what their current money status is and try to build it without getting a loan and going in debt.
5. What are your core competencies?- What sets my business apart from everyone else is that we give people options on how to avoid debt rather than getting them into it. Most firms or companies will offer certain loans that will benefit that company but not the consumer. My business will work the other way around and it will be in favor of the customer 100% of the time. What we have that no one else does is that we personalize ever data analysis according to that specific person which is very nice and not going off of a basic chart for the general public.

Two feedbacks that I am going to take away are:
1.Definitely go more in depth with my 5 points.
2. Making the process easy for the customer.

18A-create a customer avatar

For my business I chose a middle aged woman. She looks stressed with what is going on in her life. She has two kids and is financially unstable, it is the end of the month. She drives a silver mini van that tends to break down from time to time. Her hobbies are trying to relax after a long night by drinking wine to unwind from that day. She is in her mid- thirties but physically and mentally she aged tremendously and feels like she is in her mid fifties. Her husband left her a couple of years ago and she likes to read hopeless romantic novels.

What I have in common with her is that sometimes at the end of the month and I see certain bills I do get a little stressed out and sometimes do not even remember that I bought what I did.

17A- elevator pitch 2

https://www.youtube.com/watch?v=alA_efamIgU -youtube
The feedback that I got back mostly was about linking the debt website and app to a big bank and seeing if they can work with me to help this business grow. I took that into consideration and focused mainly on that in this video and how it would work for a customer that would use my product. After that, All my other comments on my first elevator pitch were positive and people said it was good so I was just myself and explained my business plan.
The change I saw from my first video to the one I am doing now is that I look and feel more confident when I am talking and how I am standing. You do not realize it in the moment but looking back almost a month ago, it is like a whole different person. 

16A- whats your secret sauce

5 ways I have Human Capital:

1. Competition- I always do like a challenge and it makes me think faster or differently in order to reach my goal.

2. Command- When I ask for something to be done or do something I tend to get bossy and try to control the whole situation.

3. Significance- I look at this as doing something with a purpose. As a student time is very crucial and me doing a certain task better be significant to me to do it.

4. Consistently- This one is huge because if you do work that is not the same every time it reflects you every day and then people and co-workers look at you as slacking.

5. Deliberative- I do things that have meaning and purpose and definitely make it count towards my life.

Interview

Soundcloud(3 people) https://soundcloud.com/janan-civelek-958038735/tracks
youtube (2 people) https://www.youtube.com/channel/UCp7XGINM0rvUtKrKBZW0-bQ

Reflection:

As I was reading my family and friends responses about me I looked back and I saw that I do fit into those categories as well. I didn't really see then before until now and that I actually used them in every day life. This task was good because I got to see more of myself and grow even more as a person.  

15A- figuring out buyer behavior no.2

1. My first interviewee’s role was more on the business aspect. She wanted to know how the website and app will make money if the sites and app is to the public. This was a huge flag for me because in the beginning I was only trying to help the consumer and not worry about my income. Another factor that she brought up was how the website and app design are going to work out and she suggested to make it professional but not replicate a look that a bank websites looks like. This woman was solely brining up numbers and data that she wanted to know to help tweak and aid my business plan on helping people get out of debt or not have it at all.
2. My second interviewee’s role had a very creative mind. She believed in order for someone to buy something it has to look appealing and the price has to be right. She stated that since it is a website and app give a one month free trial and then if they continue to subscribe then automatically charge them on their desired card at the end of every month. By having this idea it not only gives the consumer it before fully investing in it and then seeing if he/she liking it and then becoming a customer.
3. My third interviewee’s was about how to make the product stand out see if the consumer will actually buy into it. The advertising that can be implemented with many banks and credit card companies to work hand in hand with them. If they recognize the big name brands of these companies and see a sign of my company they are more likely to buy and try the product. He stated just putting yourself out there and making the best out of you and the product will sell its self.
My summary on all my interviews were all good information and definitely aspects to add to my business plan. I was not how big packaging and branding is in a business but it is essentially the first thing people look at to see if they are interested or not. Another huge impact is how will the business make money and one of my interviewee’s made a clever point on how to make money successfully. 

14A- halfway reflection

1. What are the behaviors that you have used (or developed) to keep up with the requirements of this course? 
- I definitely became more organized and made sure to do everything before a deadline. Also thinking on opening a new business venture makes you be creative while also explaining with legitimate facts on why and how your business will succeed.
2. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?
- There was one the first week of class and the professor stated clear rules and outlines which made me overwhelmed but knew what he wanted. In the beginning I thought "oh gosh this is so much work I do not know how I am going to do this". I do feel like I developed a tenacious attitude since I knew what was asked and was determined and still is to do everything to my fullest potential. The experience that contributes to this was when I was going away for the weekend and I was not going to be near the computer, but I knew my school work comes first. I made sure all my course work was done so I organized my schedule and made everything work.
3. What are three tips you would offer next semester's student about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset' ?
- (1). come up with a plan
      . think how it will help or aid the community
      . what tools or help will you need for this business 
(2) .be creative
     .its okay to take an idea that already exists but how will you make it unique and personal
     .ask for opinions and criticism to help growth

12A- Figuring out buyer behavior

1. The segment I chose was the minds of young entrepreneurial. The three people I have chosen were people that had a business plan idea but the difference was that they were all in different fields of work. The first boy was a UF student Brandon, that wanted to open up a health clinic to people that had low income but needed health assistance. The second girl Emily, was someone that had a passion for hair products so she wanted to open a business with anything to do to enhance your hair. The third person was a boy Ricardo, that had an obsession with cars and he wanted to sell and invent new parts of cars to make them go faster while adding style to the car.

Interview's :
1. What made you want to want to open a business?
Brandon- I have always loved helping people and this is a great way on displaying that part of myself.
Emily- I like having my hair to be perfect with different styles and showing them off to my friends and now I just needed the products that would work on every hair type.
Ricardo- Most guys my age are obsessed with their car and fix it up to make it go faster and louder I just want to make the parts that people add more appealing to the eye as well as go fast.
2. Do you see any challenges that you will face with your plan?
Brandon- Of course everything isn't perfect, but I am up for any challenge that comes my way.
Emily- Yes and that only women will buy my products and men won't even though it is meant for both sexes.
Ricardo- Um yes I think I will run into the price of the products because right now the price on my making a car faster is already expensive so I definitely would have to work on the price.
3. How would you promote and grow your business?
Brandon- I would go to local hospitals or offices and spread the word that I just opened up and hopefully people will come that way.
Emily- I would do a social media platform since that is very big right now and have an online website that people can purchase the products from.
Ricardo- I would go to body shops or places that sell any car parts and go from there. Also I would promote it my going to car shows and have a stand of my products that people can see.

What I learned: 
They all have different perspectives on their business plan but the one thing they did have in common was that they were short of money and were most likely going to go into debt to start a business. This is a huge concern because some start up businesses are a success while others do not even stay open for a year. This is a huge red flag since they do not have any capital behind them prior and are taking a leap of faith to try something out. It is great to have ambition but to have something actually work and be successful you need to have the drive of motivation to have it strive.

How I would describe this segment:
This segment I found to be very helpful and useful. Many people suffer with having no funds to start a business of their dreams and either do not do it or do and regret taking out a loan for it. There are  obstacles that people go to since debt fears peoples choices. In today's society having capital to start a business is the core to starting something great. The downfall is that many people do not have this since they have other expenses to worry about in their day to day life.

13A- Reading reflection

1. I did my biography on Ray Kroc "Grinding It Out". What surprised my the most was that he was not the original founders of McDonald's. It was a pair of brothers that founded it in California. The one thing I admired about Kroc most was that he always looked for happiness in his work place for himself and the people working for him.What I least admired about him was when I was reading it seemed he had a real temper and raised his voice multiple times through out the book to get his point across. Kroc did face adversities mainly starting with his milkshake company as a sales man.  Later on one huge adversity was the partnership he has with the McDonald brothers and building the California area to make McDonald's a successful business in the west.
2. Kroc was always determined to wake up and solely focus on McDonald's. Always thinking of a new store area or how to project more sales in California. He left all his personal problems out of the office and payed 100% of his time dedicated to the business. He was fully invested into the business and that is was got him the success as the entrepreneur.
3. One part of the text that was confusing to me how in the very beginning was how the operators of the store were compensated since there was little to no income and it was an oral agreement and having faith in Kroc in the future. 
4.  The two questions I would ask Kroc would be: Are you now truly happy with Joni in your life? Throughout half of the book he said he was not happy with his personal life at home and when he finally married Joni her name rarely came up again. And: Being that you were in the milkshake business prior, if you were in a different business do you think you would conquer a business like McDonalds today? -I think if he was in something else he would not be in the position he is in today but for sure have a successful business.
5. Kroc's opinion of hard work would also be having fun at work. He made this a huge point throughout the book and every job he had starting in the very beginning of his career he always had fun doing what he did. I do agree with that opinion since you will be spending most of your time at that specific area and you need to enjoy it to get better results and have a happy environment.

11-A idea napkin

1.You- I am __________ a UF general studies in mass communications business student. I am great with team work environments and connecting with people in all different situations. I have just received my Florida real estate sales associate license since I have a passion for real estate. My aspirations in life is to help people that have debt lower it or try to avoid it at any cost for them in the future.
2. What are you offering to customers?- I am going to make a website that hits all the points on debt. All the different types and how to avoid them when you put your personal information in. It will do a data analysis on your credit, income, and to state any other factors of financial standing in your life. It will have a summary of all the different options of not going into debt and the best option that is personalized to you.
3. Who are you offering it to? - I am offering it to anyone starting as a high school graduate to a retired person. The range is very broad since I want to help a large amount of people. These are people that already have debt or on the edge if they should take out a loan and then potentially go into debt. All of my customers have in common are needing more money for a specific situation that is relevant to them.
4. Why do they care?- They care because it is pertaining them now and in the long run. Financially being in debt is not something people look forward to as the interest gets higher and you still have payments lingering every single month. This will help them manage and control what their current money status is and try to build it without getting a loan and going in debt.
5. What are your core competencies?- What sets my business apart from everyone else is that we give people options on how to avoid debt rather than getting them into it. Most firms or companies will offer certain loans that will benefit that company but not the consumer. My business will work the other way around and it will be in favor of the customer 100% of the time. What we have that no one else does is that we personalize ever data analysis according to that specific person which is very nice and not going off of a basic chart for the general public.

With having all of these five elements I personally feel that they fit perfectly well with one another. All of the components have a missing link to one another that continues the personalized business plan. The only downfall that I would have is that if the data analysis still wishes that person to go into debt for their specific reason. I am trying to avoid this situation but I know some cases will be special. Overall there should be a different turn out though and many people will have a positive outlook on the website.

10A-elevator pitch

https://www.youtube.com/watch?v=vgZmBQX-A50 click the link for my elevator pitch on youtube.

9A- testing the hypothesis

Who: As I was interviewing I noticed that not all people have this problem. There was a few that said they never even had debt before and do not plan on getting it as well. Not all people do have debt and many people as well do know how to manage their own money for a day to day life style.
What: I realized that whether people have debt or not it solely comes down to if they want to get themselves in that situation in the first place. Some people do not have any other option while others do.
Why: Many people's life are different. That concludes their financial position in life. Some people have money to save for the future while others do not even have enough to pay for rent at the end of the month. The factors that come weigh out each other but it then has to then be divided to see if it actually affects a large amount of people.

Inside the Boundaries                                              Outside the Boundaries

Who is in: Everyone that has debt	Who is out: Everyone that does not have debt
What the need is: To help and make people aware of their debt and try to lower it and have no debt	What the need is not: Make their debt worse and not have the tools that won't help them achieve it
Why the need exists: Many people have issues with debt	Alternative explanations: There are other factors that come into play when debt is involved and that is sometimes not the case

8A- Solving The problem

• My product has to do with people having debt and not able or ever to pay it off in the future.
• Many people this topic has mixed emotions since we live in a society that the economy is growing and products are getting more expensive and an average persons salary is staying the same.
• Ideas for this are:

1. Create an emergency/ saving fund with employer: Most people try to put money away for a rainy day or when something unexpected comes up, but the problem is that if the money is close or near by that the persons knows of then they are more likely to use it. Their employer should keep a percentage for whenever something happens.
2. Use a budget app: Log all your expenses that you have in your daily life and then all the extra money you have left over can be divided accordingly just by the click of your fingers. Budgets and incomes change so when you would input it in the app there will be a new planned budget for you.
3. Banks using specific device to see where their money is going: It would work as a tiny chip like a credit card has and would detect if you are over spending on things you want instead of things you need in your day to day life. If you go over the limit you made with the bank they will shut all your cards down and decline them.

• As of right now my audience is people with debt and the lenders that give them the money. It is still an issue today but some of the ideas I have thought of can help change a persons whole lifestyle.
• I think banks and credit card company’s would definitely excel in this because they are the most that lend money or credit away. At a sense they are responsible for the persons debt because they showed them the different options but aren't fully liable since they didn't force them to go into debt.  

7A testing the hypothesis

National debt increasing
~Opportunity:
- More Americans are seeing them selves in debt and now it is even starting at a younger age which is the future of America.

• The who: Anyone that is in debt
• The what: They are the ones that took out loans or any other form of money.
• The why: The use to have a sustainable life in society today.

-Testing the who: Everyone in America wants the newest and biggest of everything. Trying to better their friends to show off to just have a name brand product. Not even with that as a concern college and universities cause younger students to have more debt than ever. Right when they get out of school they have a bill slapped to them ready to be paid. Also, anyone that needed to go to a bank for personal reasons and needed to get extra money has that cloud over their head on wondering how they are going to be able to pay it off.
- Testing the what: Many people take out a loan of money or some sort of consideration to better themselves in the future, but what they do not see is the interest rate that is handed with it in return. Now their problem just got a whole lot bigger and are even more worried when and how this will ever get paid. More people are loosing their jobs and just putting everything on a credit card. This is just adding more debt to our country because people cannot even pay off what they buy.
- Testing the why: People do this to have a line of security and do not realize how bad it gets when it actually gets there. They need the money for what ever circumstance and are willing to pay the consequences if not paid back. This is a gamble that most people are willing to take because they are in desperate need for money and will push their problems longer down in the future as well.

1. Interviewer 1: I found out from an older woman that she at one point had $20,000 in credit card debt. She simply said it was just so easy to swipe I forgot what I was even buying. At that point she knew she had a problem and was just brushing it off every month but every month she had to pay for home expenses that went right on her credit card. Credit card debt was the most scariest thing in real life that happened to her because it was always over her head each month.
2. Interviewer 2: This interview was with a second year dental student. When I asked him about the amount of money he already owes the school he didn't even reply. He is worried he will not enjoy his life after dental school till he finishes paying off his loans. Most people that go to medical school says there schooling takes them 30-40 years to pay off. The amount of money he is going to have when he graduates is sickening as he puts it. He will be 29 and $300,000 in student loan debt.
3. Interviewer 3: I interviewed a middle age man and asked if he has had any debt.  He said in his early years his bit off more than he can chew and now he is paying for it. He bought a house way out of his price range and could not make payments on it. The lender that he got the money from was sending him notices and increasing the interest rate tremendously. He lost the house because he wanted to initially impress his friends even though he never had the money for it in the first place. Paying back the loan and living in a small apartment he said was not what he intended on doing as a middle aged man.
4. Interviewer 4: I wanted to get a view from an elder person so I asked an elder lady about debt. She said she has had it before and still has it now. Living off of social security and having a minimal pension she still has to use her credit card to make ends meet. She refuses to ask her children for money because she said they have their own financial problems and things they have to pay for. Being elder and having debt is a worry because working her whole life and finally retired is obviously not good enough to life a comfortable life.
5. Interviewer 5: My last interview was with an 18 year old girl. I asked her about debt and she said she does not have any yet but gets credit cards in the mail for her to apply for. Her parents are drowned with debt she said. She hates asking for extra money or anything from them since she already knows how rough it is to pay for the bills in the house so she tries to come up with ways to avoid that situation. She told me her goal is to at least not have any debt when she is in college. 

~Given my interviews I did not know as an opportunity was:

• The older woman that had $20,000 did eventually pay it off but she said she work longer hours of her day and took on more shifts at work to make that nightmare go away. With her determination and will she was able to go over that hill and move past it. She now has a budget list and only goes based off of that.
• The dental student is still worried about how is going to to pay his student loans off but he said he enjoys what he is learning and make the best out of his life even if there is a burden above his head each month. Good news is that he already has a job at a local dentist near his home so he can not worry about how he is going to pay for it when he gets out of school.
• The middle aged man realized his mistakes in life and now is owning up to them. He did and still does have a spending problem and needs improvement. showing off things to impress people is only going to hurt you in the end because they are not the one paying for it, you are. By living in a smaller place he is trying to manage his money a little better and not buy it on foolish products.
• When I interviewed my fourth person I was heartbroken she lived a good hard working life providing for her family and when it is time to relax and retire she simply can not live a sustainable life. Her strong attitude for not asking her children for money proves that nothing was handed to her and she is still willing to fight for a stable life.
• My last interview was a special one. She already knew the dangers of debt and was doing anything possible to avoid it in the future. Knowing not to ask her parents for money speaks volume since she already knows they have a lot of responsibilities that they need to take care of instead of the wants of a teenage girl.