12A- Figuring out buyer behavior

1. The segment I chose was the minds of young entrepreneurial. The three people I have chosen were people that had a business plan idea but the difference was that they were all in different fields of work. The first boy was a UF student Brandon, that wanted to open up a health clinic to people that had low income but needed health assistance. The second girl Emily, was someone that had a passion for hair products so she wanted to open a business with anything to do to enhance your hair. The third person was a boy Ricardo, that had an obsession with cars and he wanted to sell and invent new parts of cars to make them go faster while adding style to the car.

Interview's :
1. What made you want to want to open a business?
Brandon- I have always loved helping people and this is a great way on displaying that part of myself.
Emily- I like having my hair to be perfect with different styles and showing them off to my friends and now I just needed the products that would work on every hair type.
Ricardo- Most guys my age are obsessed with their car and fix it up to make it go faster and louder I just want to make the parts that people add more appealing to the eye as well as go fast.
2. Do you see any challenges that you will face with your plan?
Brandon- Of course everything isn't perfect, but I am up for any challenge that comes my way.
Emily- Yes and that only women will buy my products and men won't even though it is meant for both sexes.
Ricardo- Um yes I think I will run into the price of the products because right now the price on my making a car faster is already expensive so I definitely would have to work on the price.
3. How would you promote and grow your business?
Brandon- I would go to local hospitals or offices and spread the word that I just opened up and hopefully people will come that way.
Emily- I would do a social media platform since that is very big right now and have an online website that people can purchase the products from.
Ricardo- I would go to body shops or places that sell any car parts and go from there. Also I would promote it my going to car shows and have a stand of my products that people can see.

What I learned: 
They all have different perspectives on their business plan but the one thing they did have in common was that they were short of money and were most likely going to go into debt to start a business. This is a huge concern because some start up businesses are a success while others do not even stay open for a year. This is a huge red flag since they do not have any capital behind them prior and are taking a leap of faith to try something out. It is great to have ambition but to have something actually work and be successful you need to have the drive of motivation to have it strive.

How I would describe this segment:
This segment I found to be very helpful and useful. Many people suffer with having no funds to start a business of their dreams and either do not do it or do and regret taking out a loan for it. There are  obstacles that people go to since debt fears peoples choices. In today's society having capital to start a business is the core to starting something great. The downfall is that many people do not have this since they have other expenses to worry about in their day to day life.