1. My first interviewee’s role was more on the business aspect. She wanted to know how the website and app will make money if the sites and app is to the public. This was a huge flag for me because in the beginning I was only trying to help the consumer and not worry about my income. Another factor that she brought up was how the website and app design are going to work out and she suggested to make it professional but not replicate a look that a bank websites looks like. This woman was solely brining up numbers and data that she wanted to know to help tweak and aid my business plan on helping people get out of debt or not have it at all.
2. My second interviewee’s role had a very creative mind. She believed in order for someone to buy something it has to look appealing and the price has to be right. She stated that since it is a website and app give a one month free trial and then if they continue to subscribe then automatically charge them on their desired card at the end of every month. By having this idea it not only gives the consumer it before fully investing in it and then seeing if he/she liking it and then becoming a customer.
3. My third interviewee’s was about how to make the product stand out see if the consumer will actually buy into it. The advertising that can be implemented with many banks and credit card companies to work hand in hand with them. If they recognize the big name brands of these companies and see a sign of my company they are more likely to buy and try the product. He stated just putting yourself out there and making the best out of you and the product will sell its self.
My summary on all my interviews were all good information and definitely aspects to add to my business plan. I was not how big packaging and branding is in a business but it is essentially the first thing people look at to see if they are interested or not. Another huge impact is how will the business make money and one of my interviewee’s made a clever point on how to make money successfully.
Hi Janan! These are great interviewee’s. They all brought something different to the table but the interview that I enjoyed the most was the first one. This can open up your eyes in a sense you want to help but how will you generate growth and revenue. I am happy you were able to tweak the original plan and open up to more of a marketing stand point to gain clients.
ReplyDeleteHey Janan, nice job with your post. Your interviews have all good points, and they kind of remind me of my idea: a global banking app that also helps you invest. I know the revenue aspect can be hard when making an app that should theoretically be free since, well, it’s directly related to finance. Overall, an interesting idea. Good job!
ReplyDeleteHey Janan! Your second interviewee brought up a great point. If I see that a website or app requires up-front payment to use, I probably won't engage with it any further. However, if I see that is has a free trial, I will be more likely to engage with it and continue using it beyond the trial period. Nice work!
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