For my business I chose a middle aged woman. She looks stressed with what is going on in her life. She has two kids and is financially unstable, it is the end of the month. She drives a silver mini van that tends to break down from time to time. Her hobbies are trying to relax after a long night by drinking wine to unwind from that day. She is in her mid- thirties but physically and mentally she aged tremendously and feels like she is in her mid fifties. Her husband left her a couple of years ago and she likes to read hopeless romantic novels.
What I have in common with her is that sometimes at the end of the month and I see certain bills I do get a little stressed out and sometimes do not even remember that I bought what I did.
Hey Janan!
ReplyDeleteI think this is the typical candidate for your market, especially if she is a single mother, which that is on the rise. I feel like there are many women out there with or without kids that struggle through this love/ financial crisis and you see the need and person for it. I think you could have added a little more personality qualities, overall Great job.
Hey Janan,
ReplyDeleteI think you did a really good job describing the type of person that would fit your market. I could definitely see a middle aged woman with those characteristics needing your product. Even outside of this market I think a lot of people could benefit from getting help with debt problems. I really like your idea. Great job!